Wednesday 5 June 2013

The Importance of Networking in the Executive Search Industry: CulverCareers Uses Social Media



CulverCareers has realized the importance of social networking. They have profiles on both LinkedIn, Twitter, Google+, YouTube, and Facebook. Executive search firms like CulverCareers have been prominent in the social networking boom because of the importance of networking in the executive search industry. CulverCareers like many smart companies, is making full use of social media to promote its business to both potential clients and potential talent. Currently CulverCareers has 4,663 followers on LinkedIn. Since LinkedIn built specifically for that type networking, that tons of people connected to CulverCareers and what they have to offer at the click of a button. 

Using social networking to post opportunities and information, is a priceless tool for industries like the executive search industry. Being able to get information to a huge pool of diverse applicants in 5 minutes with one little click, allows executive search firms like CulverCareers to offer opportunities to the most diverse applicant pool in the shortest time, allowing CulverCareers to quickly meet its clients’ hiring needs. 

In the executive search industry, it is important to have a diverse a pool of applicants as possible in order to meet client hiring needs with the best possible talent. Social networking opens up the diversity of an applicant in a way the probably wasn’t possible when CulverCareers first opened in 1979. CulverCareers has wasted no time in using the web and social networking to help expand the business, and serve their clients as quickly and efficiently as possible.
CulverCareers has as diverse of a method of communicating with potential clients and talent as there are potential clients and talents. This type of use of social networking is demonstrative of how a smart company operates and uses social networking to its advantage and the advantage of its clients and employees.

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